You’ve probably come across some variation of the cliché above. It’s funny cause it’s true.
What if, we took the cliché seriously in a group or organisational creativity context?
Let’s try breaking the various stages of a creative ideation process in a group down into the mind states that the cliché offers, taking them as face value truths.
The Pareto Principle for Creative Process
The cliché indicates that 80% of the actual process is various stages of frustration, and the remaining 20% is flow, or getting shit done. The bits where we’re in the green.
Starting a new thing with a notion of “This is AWESOME” is fine. It is important to acknowledge that even though we tend to fall in love with the first “good” idea we see, the real creative process haven’t started yet.
Participant Mindstates: Symptoms, Risks and Mitigations
Looking at each of the stages in the cliché as an expression of participant mind state or the group mind state as a whole, we can identify a number of symptoms, risks, causes and mitigations.
Some of the mind states are unavoidable, many are undesirable, but the potential negative side effects can be mitigated, if we stick to some fairly simple best practices.
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