Faced with the choice of two products, you pick the one that resonate with you. If your product resonates with your audience, practical relevance is …irrelevant.
When does something resonate? When your body reacts to it before your intellect does. You breathing gets faster. You get warmer. Your emotional apparatus reacts.
Follow the white rabbit. Follow what resonates with you. Spend your time on something that resonate with you on an emotional level, and you’ll be much better off in the long run.
Emotional resonance leads. Even if practical relevance spurred the initial need.